Companies Marketing Technologies to Public Schools: But Who is the Real Customer?
This week I’ve turned the writing reins over to my father, Larry Cuban. He and I sometimes banter about the similarities in marketing to...
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Janice Cuban
Jul 30, 2012
3 Ways to Keep Email Fresh in Fast-Changing Times
1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...
Janice Cuban
Mar 27, 2012
Curation Nation: It’s Time for Some Free Thinking
It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...
Janice Cuban
Jul 31, 2010
Traditional Marketing Does Not Exist
If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...
Janice Cuban
Jul 2, 2010
Taking a Marketing Cue From The IKEAs of the World
Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...
Janice Cuban
Jun 4, 2010
DIY Design: The Death of Creativity?
Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...
Janice Cuban
Jan 19, 2010
This Ole Apple Tree Has Turned Into A Corporate Orchard
More and more as I look at the Apple computer advertisements over the past few years, I’ve wondered…are Apple and Microsoft really THAT...
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