Blog

Feb 23, 2014

Companies Marketing Technologies to Public Schools: But Who is the Real Customer?

This week I’ve turned the writing reins over to my father, Larry Cuban. He and I sometimes banter about the similarities in marketing to...

Jul 30, 2012

3 Ways to Keep Email Fresh in Fast-Changing Times

1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...

Mar 27, 2012

Curation Nation: It’s Time for Some Free Thinking

It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...

Jul 31, 2010

Traditional Marketing Does Not Exist

If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Jul 2, 2010

Taking a Marketing Cue From The IKEAs of the World

Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...

Jun 4, 2010

DIY Design: The Death of Creativity?

Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...

Jan 19, 2010

This Ole Apple Tree Has Turned Into A Corporate Orchard

More and more as I look at the Apple computer advertisements over the past few years, I’ve wondered…are Apple and Microsoft really THAT...