Blog

Aug 19, 2012

I am Mommy Blogger: Hear Me Sell

“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...

Mar 27, 2012

Curation Nation: It’s Time for Some Free Thinking

It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...

Oct 4, 2011

Graphic Cigarette Warnings May Actually Fire Up Smokers

As a former smoker and occasional social smoker, I’ve always had a personal interest in the marketing of cigarettes and anti-cigarette...

Jan 16, 2011

Free Social Media Sites Have Their Price

2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the...

Nov 2, 2010

Coupons 2.0 Strike Gold But Don’t Lose the Special Sauce

My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...

Sep 28, 2010

Mad Men Advertisers Would Make Don Draper Proud

As most pop culture phenomenons, if you haven’t heard or watched “Mad Men” at least once, you are living in a cable-free cave. I could...