Blog

Feb 28, 2015

If It’s Called Customer Experience, Why is it All About the Company?

To get more insight on this disconnect, I sat down with Lynn Hunsaker, a customer experience expert who helps companies love and be loved...

Mar 31, 2014

What Marketers Need to Know From Ad:Tech San Francisco

The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...

Apr 10, 2013

Humor Me: Advertisers Go to Extremes to Break Through Web Clutter

Times have changed a lot since that day at Sun, but April Fools’ Day pranks are still a staple in many cultures. The difference now is...

Jan 16, 2013

Rise in Consumer Power Center Stage at NMX

Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...

Jan 1, 2013

Corporate Marketing Commandments for 2013

Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...

Oct 25, 2012

Four LinkedIn Fails: Fix These Features Before Adding New Ones

In my last blog, I wrote about how great LinkedIn is—and I stand by that. It is by far the best online business networking tool out there...

Dec 29, 2011

2012 Marketing Wishes and Caviar Dreams

QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...