Janice CubanApr 21, 2014Turning a Daily Deal From One Night Stand to Long-term RelationshipResearch shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...
Janice CubanMar 27, 2012Curation Nation: It’s Time for Some Free ThinkingIt’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...
Janice CubanJul 2, 2010Taking a Marketing Cue From The IKEAs of the WorldLook at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...
Janice CubanJun 4, 2010DIY Design: The Death of Creativity?Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...