Blog

Apr 21, 2014

Turning a Daily Deal From One Night Stand to Long-term Relationship

Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...

Mar 27, 2012

Curation Nation: It’s Time for Some Free Thinking

It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...

Jul 30, 2011

Milk To Relieve PMS Campaign Strikes A Nerve. Period.

If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...

Jan 16, 2011

Free Social Media Sites Have Their Price

2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the...

Dec 3, 2010

Small Business Saturday = Shrewd Marketing for American Express

When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...

Nov 2, 2010

Coupons 2.0 Strike Gold But Don’t Lose the Special Sauce

My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...