Blog

Apr 21, 2014

Turning a Daily Deal From One Night Stand to Long-term Relationship

Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...

Sep 12, 2012

Daily Deals Sequel: Groupon Hangover And Mobile App Madness

Fast-forward to September 2012: Consumers still love saving money (DUH) and deals are here to stay, but in different incarnations....

Dec 29, 2011

2012 Marketing Wishes and Caviar Dreams

QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...

Jun 6, 2011

Cracking the QR Code for Marketers

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

Nov 2, 2010

Coupons 2.0 Strike Gold But Don’t Lose the Special Sauce

My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...