Janice CubanDec 29, 20112012 Marketing Wishes and Caviar DreamsQR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...
Janice CubanJul 31, 2010Traditional Marketing Does Not ExistIf I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...
Janice CubanJul 2, 2010Taking a Marketing Cue From The IKEAs of the WorldLook at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...
Janice CubanMay 4, 2010Online Event Technology Cannot Trump Human ConnectionThe beginnings of online events in the late-1990s consisted of webinars (also known as eSeminars) and web casts, straightforward attempts...