Blog

Dec 29, 2011

2012 Marketing Wishes and Caviar Dreams

QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...

Jul 31, 2010

Traditional Marketing Does Not Exist

If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Jul 2, 2010

Taking a Marketing Cue From The IKEAs of the World

Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...

May 4, 2010

Online Event Technology Cannot Trump Human Connection

The beginnings of online events in the late-1990s consisted of webinars (also known as eSeminars) and web casts, straightforward attempts...