Blog

Jun 14, 2012

JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided

When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...

Dec 29, 2011

2012 Marketing Wishes and Caviar Dreams

QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...

Jun 6, 2011

Cracking the QR Code for Marketers

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

Dec 3, 2010

Small Business Saturday = Shrewd Marketing for American Express

When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...