JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided
When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...
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Janice Cuban
Dec 29, 2011
2012 Marketing Wishes and Caviar Dreams
QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...
Janice Cuban
Jun 6, 2011
Cracking the QR Code for Marketers
I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...
Janice Cuban
Dec 3, 2010
Small Business Saturday = Shrewd Marketing for American Express
When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...
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