8 Ways to Deliver a Punch to B2B Writing 👊
Fact: writers rarely get trained for B2B technology writing, it just kind of happens. You deliberately or accidentally fall into a tech...
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Janice Cuban
Mar 15, 2017
Four Ways to Maximize “Minimalist” Marketing
Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...
Janice Cuban
Nov 8, 2016
Five Marketing Takeaways From This Crazy Presidential Election
And make no mistake: it’s been difficult to find positive aspects of this grueling election season, but marketers take heed: we’ve been...
Janice Cuban
Sep 16, 2016
Newbie Does Content Marketing World: The Good, the Bad, and the Orange
This is not a top 10 takeaways listicle. Or a shameless crop of speaker quotes to get retweets. This is a story of a thrifty writer who...
Janice Cuban
Apr 12, 2016
LinkedIn Tries to Wiggle Out of Its Work Khakis
Think fast: what social networks do you expect girls in bikinis, political statements, and religious rants? Facebook…Instagram…LinkedIn....
Janice Cuban
Jan 10, 2016
7 Ways to Better Marketing in 2016
#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...
Janice Cuban
Jun 10, 2015
6 Networking Rules to Break. Now.
It was a much different story five years ago when I moved to San Francisco. Though only 50 miles separated these two bustling tech...
Janice Cuban
Jan 3, 2015
What Becomes of Content in 2015?
Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...
Janice Cuban
Nov 29, 2014
Small Business Saturday is Every Day
Labor of love Everyone who has ever started a business has a story, myself included. Maybe corporate life was becoming too much of a...
Janice Cuban
Sep 30, 2014
Confessions of a Marketer: 3 Buying Sins We Commit
Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s...
Janice Cuban
May 31, 2014
The State Of Content With Martin Jones
Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right,...
Janice Cuban
Apr 21, 2014
Turning a Daily Deal From One Night Stand to Long-term Relationship
Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...
Janice Cuban
Mar 31, 2014
What Marketers Need to Know From Ad:Tech San Francisco
The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...
Janice Cuban
Jan 26, 2014
The New Age of Non-Marketing
“Marketing should be an effortless act of informing, conversing, and engaging with your customers, not selling to them.” Do you agree...
Janice Cuban
Jul 5, 2013
Five Secrets of a Marketing Consultant (That Go Against The Grain)
It’s OK to Be A Generalist One thing you’ll hear often when you go into consulting is “pick a niche”. In marketing, luckily, there are...
Janice Cuban
May 8, 2013
Pink Ribbons, Inc: A Culture of Pandering, Pinkwashing, and Profits
About five years ago, I participated in a focus group on sports drinks and bars. When asked to drink and taste these new products, I was...
Janice Cuban
Mar 19, 2013
BlackBerry’s Uncertain Trajectory: This Time It’s Personal
I have been wanting to write about BlackBerry for a long time and figured the only way it would happen is when Research In Motion,...
Janice Cuban
Jan 16, 2013
Rise in Consumer Power Center Stage at NMX
Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...
Janice Cuban
Sep 12, 2012
Daily Deals Sequel: Groupon Hangover And Mobile App Madness
Fast-forward to September 2012: Consumers still love saving money (DUH) and deals are here to stay, but in different incarnations....
Janice Cuban
Aug 19, 2012
I am Mommy Blogger: Hear Me Sell
“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...
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