Blog

Fact: writers rarely get trained for B2B technology writing, it just kind of happens. You deliberately or accidentally fall into a tech...

Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...

And make no mistake: it’s been difficult to find positive aspects of this grueling election season, but marketers take heed: we’ve been...

This is not a top 10 takeaways listicle. Or a shameless crop of speaker quotes to get retweets. This is a story of a thrifty writer who...

Think fast: what social networks do you expect girls in bikinis, political statements, and religious rants? Facebook…Instagram…LinkedIn....

#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...

It was a much different story five years ago when I moved to San Francisco. Though only 50 miles separated these two bustling tech...

Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...

Labor of love Everyone who has ever started a business has a story, myself included. Maybe corporate life was becoming too much of a...

Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s...

Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right,...

Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...

The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...

“Marketing should be an effortless act of informing, conversing, and engaging with your customers, not selling to them.” Do you agree...

It’s OK to Be A Generalist One thing you’ll hear often when you go into consulting is “pick a niche”. In marketing, luckily, there are...

About five years ago, I participated in a focus group on sports drinks and bars. When asked to drink and taste these new products, I was...

I have been wanting to write about BlackBerry for a long time and figured the only way it would happen is when Research In Motion,...

Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...

Fast-forward to September 2012: Consumers still love saving money (DUH) and deals are here to stay, but in different incarnations....

“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...