Janice CubanJun 6, 2011Cracking the QR Code for MarketersI recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...
Janice CubanJan 27, 2010True Green or Greenwashing: Buyer BewareSomething more powerful than the largest coupon, the behemoth billboard or the mega ad campaign…the marketing of green. Now you know we...