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This is not a top 10 takeaways listicle. Or a shameless crop of speaker quotes to get retweets. This is a story of a thrifty writer who...

Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...

Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right,...

Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...