Blog

Sep 19, 2017

8 Ways to Deliver a Punch to B2B Writing 👊

Fact: writers rarely get trained for B2B technology writing, it just kind of happens. You deliberately or accidentally fall into a tech...

Apr 17, 2017

5 Tips For Working With Freelance Writers

Ever wonder why some of freelance writing projects go smoothly and others sink like the Titanic? Peek inside our brain with some...

Mar 15, 2017

Four Ways to Maximize “Minimalist” Marketing

Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...

Sep 16, 2016

Newbie Does Content Marketing World: The Good, the Bad, and the Orange

This is not a top 10 takeaways listicle. Or a shameless crop of speaker quotes to get retweets. This is a story of a thrifty writer who...

Jan 10, 2016

7 Ways to Better Marketing in 2016

#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...

Jan 3, 2015

What Becomes of Content in 2015?

Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...

Aug 29, 2014

5 Ways to Avoid Your Content Jumping the Shark

With no formal “content code of conduct” in this digital wild west, I believe it benefits everyone to create articles and posts that...

May 31, 2014

The State Of Content With Martin Jones

Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right,...

Jan 26, 2014

The New Age of Non-Marketing

“Marketing should be an effortless act of informing, conversing, and engaging with your customers, not selling to them.” Do you agree...