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Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...

And make no mistake: it’s been difficult to find positive aspects of this grueling election season, but marketers take heed: we’ve been...

Think fast: what social networks do you expect girls in bikinis, political statements, and religious rants? Facebook…Instagram…LinkedIn....

#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...

Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...

Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s...

Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right,...

The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...

“Marketing should be an effortless act of informing, conversing, and engaging with your customers, not selling to them.” Do you agree...

Times have changed a lot since that day at Sun, but April Fools’ Day pranks are still a staple in many cultures. The difference now is...

I have been wanting to write about BlackBerry for a long time and figured the only way it would happen is when Research In Motion,...

Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...

Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...

“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...

1) Mobilize for mobility The biggest change in email behavior is how people view their in box:  since January of this year, opening email...

When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...

I have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...

QR Codes Should Be Banned Until They are Easy (and Worth It):  Everyone and their marketing mother was talking about QR (Quick Response)...

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

That’s why I was surprised and intrigued by the class-action lawsuit this month by two women joining forces with the Center for Science...