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If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...

Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...

Something more powerful than the largest coupon, the behemoth billboard or the mega ad campaign…the marketing of green. Now you know we...

More and more as I look at the Apple computer advertisements over the past few years, I’ve wondered…are Apple and Microsoft really THAT...