Traditional Marketing Does Not Exist
If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...
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Janice Cuban
Jul 2, 2010
Taking a Marketing Cue From The IKEAs of the World
Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...
Janice Cuban
Jun 4, 2010
DIY Design: The Death of Creativity?
Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...
Janice Cuban
Jan 27, 2010
True Green or Greenwashing: Buyer Beware
Something more powerful than the largest coupon, the behemoth billboard or the mega ad campaign…the marketing of green. Now you know we...
Janice Cuban
Jan 19, 2010
This Ole Apple Tree Has Turned Into A Corporate Orchard
More and more as I look at the Apple computer advertisements over the past few years, I’ve wondered…are Apple and Microsoft really THAT...
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