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Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...

#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...

Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...

Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s...

Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...

The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...

Times have changed a lot since that day at Sun, but April Fools’ Day pranks are still a staple in many cultures. The difference now is...

Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...

Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...

“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...

When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...

I have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...

It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...

QR Codes Should Be Banned Until They are Easy (and Worth It):  Everyone and their marketing mother was talking about QR (Quick Response)...

As a former smoker and occasional social smoker, I’ve always had a personal interest in the marketing of cigarettes and anti-cigarette...

If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...

My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...

As most pop culture phenomenons, if you haven’t heard or watched “Mad Men” at least once, you are living in a cable-free cave. I could...