Four Ways to Maximize “Minimalist” Marketing
Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...
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Janice Cuban
Jan 10, 2016
7 Ways to Better Marketing in 2016
#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...
Janice Cuban
Jan 3, 2015
What Becomes of Content in 2015?
Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...
Janice Cuban
Sep 30, 2014
Confessions of a Marketer: 3 Buying Sins We Commit
Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s...
Janice Cuban
Apr 21, 2014
Turning a Daily Deal From One Night Stand to Long-term Relationship
Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring...
Janice Cuban
Mar 31, 2014
What Marketers Need to Know From Ad:Tech San Francisco
The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...
Janice Cuban
Apr 10, 2013
Humor Me: Advertisers Go to Extremes to Break Through Web Clutter
Times have changed a lot since that day at Sun, but April Fools’ Day pranks are still a staple in many cultures. The difference now is...
Janice Cuban
Jan 16, 2013
Rise in Consumer Power Center Stage at NMX
Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...
Janice Cuban
Jan 1, 2013
Corporate Marketing Commandments for 2013
Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...
Janice Cuban
Aug 19, 2012
I am Mommy Blogger: Hear Me Sell
“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...
Janice Cuban
Jun 14, 2012
JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided
When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...
Janice Cuban
May 4, 2012
Womens’ Cosmetics Claims Really Get Under My Skin
I have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...
Janice Cuban
Mar 27, 2012
Curation Nation: It’s Time for Some Free Thinking
It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...
Janice Cuban
Dec 29, 2011
2012 Marketing Wishes and Caviar Dreams
QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...
Janice Cuban
Oct 4, 2011
Graphic Cigarette Warnings May Actually Fire Up Smokers
As a former smoker and occasional social smoker, I’ve always had a personal interest in the marketing of cigarettes and anti-cigarette...
Janice Cuban
Jul 30, 2011
Milk To Relieve PMS Campaign Strikes A Nerve. Period.
If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...
Janice Cuban
Jun 6, 2011
Cracking the QR Code for Marketers
I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...
Janice Cuban
Dec 3, 2010
Small Business Saturday = Shrewd Marketing for American Express
When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...
Janice Cuban
Nov 2, 2010
Coupons 2.0 Strike Gold But Don’t Lose the Special Sauce
My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...
Janice Cuban
Sep 28, 2010
Mad Men Advertisers Would Make Don Draper Proud
As most pop culture phenomenons, if you haven’t heard or watched “Mad Men” at least once, you are living in a cable-free cave. I could...
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