Blog

Mar 31, 2014

What Marketers Need to Know From Ad:Tech San Francisco

The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...

Jun 12, 2013

Sex, Religion, Politics (and a Hitler teapot): Controversial Billboards Revisited

I find it refreshing to see a blast of media coverage for this classic, humble marketing tactic, instead of some brand’s idiotic Tweet or...

Jun 14, 2012

JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided

When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...