What Marketers Need to Know From Ad:Tech San Francisco
The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...
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Janice Cuban
Jun 12, 2013
Sex, Religion, Politics (and a Hitler teapot): Controversial Billboards Revisited
I find it refreshing to see a blast of media coverage for this classic, humble marketing tactic, instead of some brand’s idiotic Tweet or...
Janice Cuban
Jun 14, 2012
JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided
When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...
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