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LinkedIn Tries to Wiggle Out of Its Work Khakis

Apr 12, 2016

LinkedIn Tries to Wiggle Out of Its Work Khakis

Think fast: what social networks do you expect girls in bikinis, political statements, and religious rants? Facebook…Instagram…LinkedIn....

Corporate Marketing Commandments for 2013

Janice Cuban

Jan 1, 2013

Corporate Marketing Commandments for 2013

Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...

Four LinkedIn Fails: Fix These Features Before Adding New Ones

Janice Cuban

Oct 25, 2012

Four LinkedIn Fails: Fix These Features Before Adding New Ones

In my last blog, I wrote about how great LinkedIn is—and I stand by that. It is by far the best online business networking tool out there...

Calling All Skeptics: Five Reasons To Embrace LinkedIn Now

Janice Cuban

Oct 8, 2012

Calling All Skeptics: Five Reasons To Embrace LinkedIn Now

Disclaimer: I am not being paid for nor compensated in any way by LinkedIn for this blog. In fact, I’ve probably been one of the most...

Daily Deals Sequel: Groupon Hangover And Mobile App Madness

Janice Cuban

Sep 12, 2012

Daily Deals Sequel: Groupon Hangover And Mobile App Madness

Fast-forward to September 2012: Consumers still love saving money (DUH) and deals are here to stay, but in different incarnations....

3 Ways to Keep Email Fresh in Fast-Changing Times

Janice Cuban

Jul 30, 2012

3 Ways to Keep Email Fresh in Fast-Changing Times

1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...

BeTwixt by Twitter No More: Quick Start Guide For Small Businesses

Janice Cuban

Feb 29, 2012

BeTwixt by Twitter No More: Quick Start Guide For Small Businesses

1) Don’t forget your homework: This may seem obvious but it’s surprising how few bother to read what friends and colleagues tweet and who...

Janice Cuban

Dec 29, 2011

2012 Marketing Wishes and Caviar Dreams

QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...

Milk To Relieve PMS Campaign Strikes A Nerve. Period.

Janice Cuban

Jul 30, 2011

Milk To Relieve PMS Campaign Strikes A Nerve. Period.

If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...

Janice Cuban

Jun 6, 2011

Cracking the QR Code for Marketers

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

Free Social Media Sites Have Their Price

Janice Cuban

Jan 16, 2011

Free Social Media Sites Have Their Price

2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the...

Small Business Saturday = Shrewd Marketing for American Express

Janice Cuban

Dec 3, 2010

Small Business Saturday = Shrewd Marketing for American Express

When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...

Coupons 2.0 Strike Gold But Don’t Lose the Special Sauce

Janice Cuban

Nov 2, 2010

Coupons 2.0 Strike Gold But Don’t Lose the Special Sauce

My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...

Janice Cuban

Jul 31, 2010

Traditional Marketing Does Not Exist

If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Taking a Marketing Cue From The IKEAs of the World

Janice Cuban

Jul 2, 2010

Taking a Marketing Cue From The IKEAs of the World

Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...

You’re Not Paranoid, Advertisers Really Are Watching You

Janice Cuban

Mar 28, 2010

You’re Not Paranoid, Advertisers Really Are Watching You

In theory, micro-targeted advertising does have a mutual payoff both to the advertiser and the recipient: the marketer doesn’t waste...

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