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Think fast: what social networks do you expect girls in bikinis, political statements, and religious rants? Facebook…Instagram…LinkedIn....

Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...

In my last blog, I wrote about how great LinkedIn is—and I stand by that. It is by far the best online business networking tool out there...

Disclaimer: I am not being paid for nor compensated in any way by LinkedIn for this blog. In fact, I’ve probably been one of the most...

Fast-forward to September 2012: Consumers still love saving money (DUH) and deals are here to stay, but in different incarnations....

1) Mobilize for mobility The biggest change in email behavior is how people view their in box:  since January of this year, opening email...

1) Don’t forget your homework: This may seem obvious but it’s surprising how few bother to read what friends and colleagues tweet and who...

QR Codes Should Be Banned Until They are Easy (and Worth It):  Everyone and their marketing mother was talking about QR (Quick Response)...

If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the...

When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...

My name is Janice and I am a coupon cutter. Reading the Sunday paper, drinking my coffee and cutting out the $1 off an item normally $6 –...

If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...

In theory, micro-targeted advertising does have a mutual payoff both to the advertiser and the recipient:  the marketer doesn’t waste...