Blog Power Grows Up at WordPress Camp

wpstarrynightIt was my first and last WordPress Camp in San Francisco, not because I didn’t enjoy it, but because it’s outgrown its location and will be transformed into a global event next year. It’s no surprise either, with the WordPress mission to “democratize publishing” on a trajectory to being realized. Fact: WordPress powers almost 25% of all sites on the web or 342 blog posts a minute (that’s 7.9B annually). After 11 years, WordPress hasn’t just arrived, it’s getting its extreme close-up. This was also reflected in the topics. My expectations of widgets and coding were met with many “big picture” presentations. Here were some of the more interesting old-to-new themes (get it? get it?).

The State of Word

Matt Mullenweg, WordPress God and co-founder, with his low-key, wry and affable demeanor, talked honestly about the bittersweet growth of WordCamp from 9 to 81 and outsizing the Mission Bay Conference Center. Other topics included the site fixes coming up this year, including better managing the reviled plugins that frustrate its users, security issues tightened up, and cleaning up the stats system and making it more user-friendly. The big hope? The  dream of an auto-updated WordPress site instead of the current patchwork of versions and manual upgrades (Side note: ironically, WordPress often makes random changes to its interface, both small and large, which I’ve always found a bit odd and discombobulating. Then again, WordPress is free so I can’t complain).

It’s a Multi-Device Platform World, Let’s Deal With It

Sizing right or “responsive design” on mobile, tablets, and PCs is a no-brainer these days, but we need to think about this equation differently, according to Luke Wroblewski, who runs a digital design and strategy firm. He gave a fascinating talk about how human behaviors and ergonomics associated with them are equally important as quantitative factors like distance, size, and other “hard facts.” The free-flowing, multi-device platform world we live in now ranges from the smallest of computers, like Google Glass, to ginormous LED screens that we slide seamlessly among for the technology we need at that particular time. How we interact between devices, sometimes simultaneously, counts as much as anything else. Taking all of these factors into consideration is key for product development of the future. In other words, using human behavior and environment as guideposts, devices will be designed according to what we do with them, not by their physical form. In many ways, this is new territory.

Know Blog Rules But Break Them, Too

We’ve heard a million times about how the consumer ultimately decides what your brand is, but according to Internet-famous bloggers at WordPress, your blog should ooze and seep your personality, in a good way. Crafty Chica enthusiastically talked about finding your purpose and style within “the lane that works for you” (while also spreading the word “glitter” generously in her talk). Or as Chris Lema put it, “Take a corner no one is fighting for” when you choose your blog topic, and go bold with a strong stance. He pointed out that readers are tired of lists and how-tos; they crave and expect more these days with all the content out there. Why do you like one SEO strategy more than another? What is behind your opinion? Writer and academic Christine Harkins pointed out that, “Blogs exist for two reasons: to move people to action or to connect with people.” She defined blog voice as “writing the way you talk, sharing what you know, and telling the truth.” Amen to that. She even offered up a smattering of amusing copyrights suited just perfectly to the personality of the blogger.

So look for this impromptu copyright on my blog one of these days: “If you’ve got a big following, go ahead and steal my stuff—I’ll just quote you later and take credit.”

Image: Moufflets blog (and Van Gogh), WordPress logo contest, 2009 entry. I hope it won!

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